SEO, or search engine optimization, can make your web pages more attractive, more relevant and much easier for search engines to crawl and index. Optimizing your website is not just a one-time effort. It is an ongoing process that takes time as your site makes it way up the search engine rankings. Internet marketers use a plethora of valuable techniques to boost PageRank, attract traffic and keep visitors coming back for more. If your website needs an SEO boost, consider hiring a Chicago Internet marketing company to get you better organized.
Keyword Research
Keywords must be used throughout your website to get results in the search engines – but not just any keywords will do. It’s important to know your target audience and what words they are searching for. This data is known as keyword research. It’s also important to consider keyword competition and use a combination of words and phrases for maximum results.
Quality Content
Content is your key to success in many aspects of search engine optimization. Create content that is interesting, focused and engages the target audience without overusing SEO. While you need to use keywords to rank well in search engines, overusing keywords can make content difficult to read. The recommended number to use varies depending on the length of the content. Keywords should also be used throughout your site, just not on your home page. They can also be included in your content, headings, Meta keywords, page title and descriptions.
Text vs. Graphics
Images can add color and creativity to a web page. However, it’s important not to use too many images, as search engines are unable to read them. Chicago Internet marketing professionals recommend making content a priority and using images only to add aesthetic appeal to a page. This is important to consider before creating a high image or flash site.