Promoting your Washington-based non-profit organization online to a national or even global audience takes planning. Some people have the notion that building a website is easy. All you do is throw up some pictures, talk a little bit about your organization, and maybe set up a blog that you update when you feel inspired, and you will get attention. This isn’t the case, and the days when amateur business blogs could cut it are long gone.
In the contemporary world of virtual commerce, maintaining an active online presence that is competitive with other organizations who are seeking to outrank you on search engine results pages means making an investment. Not only does it require a monetary investment to procure optimized website architecture and keyword placement within your content, but it requires some time and thought in delineating your organization’s goals and objectives. In order to reach new followers online, and potential supporters of your organizational values, it is vital to know exactly who your target market is, and structure content to draw them in.
A Seattle SEO company can help you to clarify your marketing campaign objectives and produce an optimized site that generates traffic. If done correctly, you will be able to attract sponsors for your non-profit well beyond the boundaries of Seattle. An SEO company will assist you in producing content that blends pertinent keywords for which your target market will search when they go to Google or other engines to find organizations like yours. This takes some skill, but has been proven to be effective in directing traffic to non-profits through search engine algorithms.
Another important service a Seattle SEO company can provide is to help generate outside links to your site from established websites, which also improves rankings in Google search engine results. The reason you want to do this is because people who use Google usually click on the first few results that are generated, and rarely go beyond the second or third page of results. If you are ranking on the sixth or seventh page, it’s unlikely you will be found by those who could either use your services or donate to your cause.
An additional service that a Seattle-based SEO company can provide is to assist in creating substantive content for your website or blog. Merely having a blog is not enough, but once consumers find your site there needs to be something substantial there to keep interest and to compel them to return. A static website won’t cut it, but an updated, lively and professional site will be bookmarked and generate consumer loyalty.