One of the most central parts of business management is marketing, which can be defined as the processes that businesses engage in to build relations with established and prospective buyers alike to ultimately nurse healthy, two-sided exchange relationships to fruition. Since the internet has become so popular in the past few years, digital marketing has far outpaced the growth of traditional forms of the business process. Check out these facts about digital marketing in Buffalo, NY. Did you already know some of them before reading?
Digital Marketing Came About in The Early 1990s
The first true customer relationship management platform – which is nothing short of a far cry from the CRM projects of today’s world – came out in 1993, which was known as Siebel Systems. It first became popular in 1997 due to the collective efforts of Gartner, IBM, and Siebel, which all pushed customer relationship management platforms. The CRM was so great for digital marketing because it, put simply, made dealing with potential customers so much easier than before.
Pay-Per-Click Banner Ads
Today, we mostly get annoyed by looking at these ads. However, some 25 years ago, in 1994, the telecommunications giant AT&T made history by being the first of any company to engage in such an activity. Now we see these ads every day.
Now, Social Media Rules
Platforms like Facebook keep user info safe, not to mention steal it without permission from or without the knowledge of its many users. Even some department stores, like Kohl’s, are working with social media networks to advertise their wares according to your searches and purchases.
Marketing Tech will help any business in the greater Buffalo, New York, metropolitan area. A leading practitioner of digital marketing Buffalo, NY, services, our web-based marketing experts here at Marketing Tech are willing to perform any reasonably imaginable service that falls under the umbrella of digital marketing.
