The market for mobile technology is huge, and every day it continues to grow in leaps and bounds. At the end of 2012, there were well over one billion smart phones in use around the world. The US supports more than 135 million smart phones and this number is expected to double by 2015. These statistics are nice to know but there actually is no need for them, all you have to do is look at what people are doing on the subway, bus and while sitting at a traffic light. You may never guess the numbers but you will come to the conclusion that everybody has a smart phone and text massage marketing is about to take over from traditional methods.
A great deal of time is spent daily by smart phone owners searching for businesses and then calling them for information. Those businesses that have yet to appreciate the value of text massage marketing are missing out on opportunities every day.
The differences between mobile and traditional marketing:
The internet will never go away as the most effective marketing tool, but it is more suitable for those who can sit and spend time researching, filling out forms, sending email and then waiting for the replies. This is all well and good if you are considering buying new furniture or remodeling your kitchen. Today, may people are turning to their smart phones to help them make instant decisions, they much prefer to make a phone call, ask their questions, get the answers and make the buy or no buy choice. If the company you wish to contact is not taking advantage of text massage marketing, they are missing a very lucrative opportunity.
Not only is Mobile marketing great for the consumer, it is equally great for the marketer. It is a fact that inbound calls are more valuable to marketing and sales personnel than downloads from the internet. When people use the internet, they are researching and will fill out numerous web forms in hopes of making the right decision. When a text massage marketing strategy is being developed and devised, the most important element is to drive inbound phone leads.
A few tips to help drive inbound phone leads:
Redesign your current web site so that it is mobile friendly, make sure the site has a phone number prominently displayed and make it a click-to-call link. When the individual clicks on the phone number, it will instantly call through to your business phone.
Make sure all your email correspondence is mobile friendly. There is a good chance that any email or text massage marketing that you undertake will be read on a smart phone rather than a larger screen tablet. Make sure when your target audience reads the message that there is a click-to-call prominently displayed.
